Maggie gets nominated by Joe to dump a bucket of ice-water over her head. Should Maggie accept the challenge, she donates $10 to ALS research, videotapes herself getting soaked, and nominates 3 new people to the challenge. Should Maggie NOT accept, she donates $100 to ALS research.
Either way, money is donated to ALS research. With those accepting the challenge, however, the added benefit is raising awareness.
Now I've seen a lot of folks complaining about the challenge taking up space on their news feed. I find that to be an incredibly arrogant complaint, especially when the "hide" feature is so easily accessible. Why complain about other people posting a 30 second video that you don't have to watch? It just seems incredibly arrogant.
Then I saw folks complaining about donations to the ALSA. The ALSA funds embryonic stem cell research, so I was mostly on-board with folks complaining about donations made to the ALSA. Most people are completely unaware of the embryonic stem cell issue. That being said, there are several organizations one can donate to that meet the requirements of the ALS Research donation. I, for example, offered the Kimberly Kim Foundation as well as the John Paul II Medical Research Institute as viable, moral alternatives. So again, why complain about something with such an easy solution?
Finally, I saw the most ridiculous of all arguments, and it shamefully came from a Catholic whom I follow via Facebook: Frank Weathers of Why I Am Catholic. Normally I can get behind stuff Mr. Weathers writes, but his brief, snarky message against the ALS Ice Bucket Challenge made me cringe.
He quotes Matthew 6:2-4 and uses that as his "#1 Reason" for being against the challenge:
do in the synagogues and in the streets to win the praise of others. Amen,
I say to you, they have received their reward. But when you give alms,
do not let your left hand know what your right is doing, so that your
almsgiving may be secret. And your Father who
sees in secret will repay you.
People aren't dumping water on themselves to say "Look at me and how charitable I am!"
In all honesty, I think the majority of folks are doing it so they can feel a sense of belonging. They see this challenge as being a real solution to a real problem, and it's a solution that is fun, easy and entertaining. And they're right! This sense of belonging has become a real movement which has already raised over $70 million dollars. $70 MILLION DOLLARS!!!
And that's only from the ALSA. That doesn't count the Kimberly Kim Foundation or the JPII Medical Research Institute.
That is nothing to turn your nose up at. More than raising money, this viral campaign has raised awareness of ALS which has raised compassion and understanding. It has caused folks to reach out to one another in new and unexpected ways. It has given hope to those struggling with ALS, and in some ways empowered them to realize they COULD do something about their seemingly hopeless situation.
Again, it has bonded people into a sense of belonging to a real solution. That is incredible!
And yes, while it'd be nice for folks to support, en masse, Christians is the Middle East, you cannot condemn participants of the ALS Challenge because, frankly, you have no clue if that person already IS. Supporting one does not preclude you from supporting the other.
So I'm in favor of the challenge, and I think anyone who would attempt to shame me or call my Catholicism isn't question would do well to remove the hull of the Titanic from their eye first . I accepted the challenge from a friend, explained my donation to the Kimberly Kim Foundation (as opposed to the ALSA), and then requested (in my commentary) for my three nominees to do the same. So not only am I spreading awareness for ALS and donating to the solution, I'm also making folks aware of the embryonic stem cell issue that, again, most folks are simply unaware of (and not seeking to intentionally be malicious about).
Finally, from a marketing standpoint (given my background in Communications), I LOVE the simplicity with which this challenge went viral. Brilliant marketing ploy. Kudos all around.